Nowadays, customers want to use all your company’s marketing channels to order the items they want and know their specifications in a consistent fashion.

dCHAIN’s Integrated Content Management (ICM) is an advanced marketing, sales, and publicity tool that allows your company to create a database with the content of your products. This includes text, images, prices, descriptions, categories, attributes, etc.

Moreover, dCHAIN’s ICM allows you to manage and update content easily without having to go through an expensive production and graphic design process. This lets you publish your product catalog in 60 minutes instead of in 6 months. ICM’s database is used to create online and print catalogs, flyers, brochures, faxes and e-mail campaigns. You can do all this from the same application and without having to duplicate the information.

Finally, the system allows you to measure the effectiveness of your sales in relation to the different marketing tools your company is using. The system monitors client information like demographics, purchase history, customers’ names and addresses, and recent contact activity. This information is important to capture potential clients and decide which marketing tools are more efficient at generating sales.

SYSTEM FEATURES

• Develops online and print catalogs, flyers, brochures, faxes and e-mail campaigns
• Unified product content
• Sales and Marketing Analysis
• Inventory Rotation control

SALES AND MARKETING BENEFITS

• Displays purchase history by product
• Displays profile of clients’ preferences
• Marketing analysis by client and by product category
• Links your products to your clients
• Telemarketing Campaign
• Fax/E-mail Campaigns
• New products launch
• Clients list by specific products

BENEFITS FOR INVENTORY ROTATION

• Reduces excess inventory
• Manages discontinued items
• Links inventory and sales